HardSkills is our new site.
Managers now need a new set of skills. Functional expertise is taken for granted. Success in your career - and for your organisation - depends on strategic perspective, financial awareness, personal effectiveness, influencing skills ...
Visit HardSkills. Sign up for the Essentials Newsletter and find out about our Essentials courses for managers. And find out how gorillas are linked to competitive advantage.
Click here for our brand new site focusing on marketing, strategy and finance
Hard Management helps firms to
create:
sustainable
competitive advantage
by providing training in
the following areas:
strategy
and business planning
marketing
finance
Few of the challenges and
issues facing businesses today can be neatly divided into
functional areas. Managers from every area need
a broader understanding that connects each part of the
business; a perspective that sees the business
not as individual departments, but as a dynamic integrated
whole. They need a new toolkit that enables
them to work together on the key performance drivers,
not the minutiae of their functional area.
"Doing the right
things is more important than doing things right."
Peter Drucker
The decisions that your
managers make - and don't make - now
will affect the performance of your company for years
to come. If managers understand how firms gain competitive
advantage, what makes customers select one supplier over
another and how to prioritise investment, they will make
better decisions; they will do the right things.
Managers need the skills
and knowledge associated with strategy,
marketing and finance
so that money and effort are invested in the areas that
will bring maximum returns.
Hard Management can provide
managers with this expertise through training programmes
tailored to the specific needs of your company.
The Benefits
of the Hard Management Approach
- managers gain an holistic
view of the business, helping them to identify
and manage the key performance
drivers and free themselves from their functional
blinkers; decisions are based on a clear understanding
of the competitive position, why customers buy and longer-term
financial implications
- they gain a
common language, allowing marketing to present
its case in terms that finance can understand, human
resources to position training within a strategic context,
IT to demonstrate the impact of hardware on competitive
advantage ...
- everyday activities can be aligned
with the organisation's strategy
- a greater understanding of how
to gain sustainable competitive advantage
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